September is a fantastic month of music for the Artists to Watch program. We have artists from the UK, from the East Coast, from San Diego and from the Bay Area. We are giving a sneak-peak into Ninja Tune's upcoming album from singer/songwriter Fink. The album is perfect for Autumn introspection. We also are showcasing great music from The Low Anthem who made a huge splash all over the festival circuit this year as well as from Delta Spirit who sound like they should be playing in a beer soaked old western saloon. And to top it all off, we have tunes from underground Bay Area hip-hop producer Unagi featuring flows from Motion Man. Like I said, a fantastic month for music lovers.

People often ask me where I find all of the bands that we profile on this program and my answer is simple: from my friends and family. The same way that you find new music in your daily lives. Music is by nature something that you share. And good music just begs to be passed around.

When I told my 15-year-old cousin about this program, without missing a beat he said - "Oh, you need to hear Fink." I didn't expect it to be good - quite the opposite really. But I was blown away. I wasn't listening to music like this when I was 15. So complex and sophisticated - nope, I was listening to hairbands. How did he hear about Fink? Is this an example of what happens when the world has no distribution boundaries or borders? Is this a product of the Myspace and Facebook music revolution? I don't know but it gets me thinking...

The same is true for how I found Unagi. I ran into an old friend and he turned me onto his music. And while this example is quite different than that of my young cousin, Unagi represents the same musical searching and sharing that I was just talking about - except in analog form. He has tens of thousands of records that he pulls from - a limitless music library that he sifts through. His music is a culmination of sharing music - without music from the past, he would not be able to create his music of the present.

So when you combine all this, what do you get for the future? A complete unknown - but one thing is certain - music will always be a medium of sharing and giving.