Logitech Delivers Big Sound in a Small Size, Upgrades Best-Selling Portable iPod Speaker System
Logitech Pure-Fi Anywhere Optimizes Portability: Offers Rechargeable Battery with Battery-Life Indicator, Improved Traveling Case
FREMONT, Calif. — Aug. 16, 2007 — Logitech (SWX: LOGN) (NASDAQ: LOGI), a worldwide leader in portable iPod speakers, today announced the Logitech® Pure-Fi Anywhere™ Compact Speakers for iPod®, optimizing portability and delivering big sound in a small size.
Building on the success of the Logitech® mm50 portable speakers, the company’s best-selling iPod speaker system, the Pure-Fi Anywhere speakers offer a rechargeable battery, now with a battery-life indicator; an improved traveling case; a redesigned, advanced remote control with one-touch access to Shuffle and Repeat. The Logitech Pure-Fi Anywhere speakers give iPod owners what they want to complete the portable experience.
“For almost two years, Logitech has been a leader worldwide in portable iPod speakers and we’re confident that the new Pure-Fi Anywhere will extend our success by including features that make the portable experience and integration with iPod better than before,” said Jef Holove, general manager and vice president of Logitech’s audio business unit. “Logitech understands that iPod users love their iPods and want to take them wherever they go. Now, when they do, they can be confident they have the portability, battery life and the control they want.”
Long-lasting Rechargeable Battery
Recent Logitech research revealed that people consider enhanced battery-life management to be the most essential feature in portable speakers. When on the go, music lovers do not want to worry about their speakers running out of power. The Logitech Pure-Fi Anywhere speakers boast a 10-hour rechargeable battery with a battery-life indicator – a four-stage battery level meter lets people know when they need to recharge the speakers. By including a battery-life indicator, people can decide whether to skip the charging step if the speakers have plenty of juice to get through the day, or alert people that the speakers should be charged before they leave home. And when the iPod is connected to the Universal Dock connector, the Pure-Fi Anywhere can simultaneously play music and recharge the iPod battery.
Portability Made Easy
The Logitech Pure-Fi Anywhere speakers make portability easy: an improved protective travel case holds the speakers, a power adapter and a redesigned remote. The case even includes a place to hold an iPod® Nano. The redesigned power adapter detaches and fits snugly into the iPod dock, and its rubberized edges helps ensure that the Pure-Fi Anywhere speaker system will not be scratched. Plus, the integrated cable management system on the power adaptor helps to reduce cord chaos.
In addition to portability, iPod owners want to be able to easily access their favorite tunes. To assist them, the Pure-Fi Anywhere speakers come with a wireless remote control that offers direct navigation of iPod menus from a distance of 20 feet. The remote also features one-touch access to Shuffle and Repeat, making it simple to control the iPod instead of having to navigate menu layers. Shuffle and Repeat buttons are also located on the on the top of the speaker system. The remote also provides people with access to basic features such as Volume, Forward, Back, Play and Pause from both the remote control and the speakers.
More than just a high-performance portable speaker system, the Pure-Fi Anywhere presents a stylish profile that accents any lifestyle. Part of Apple´s “Made for iPod” program, the Pure-Fi Anywhere speakers come in glossy white with silver grilles or piano-black with black grilles — a perfect match for the iPod.
Big Sound, Small Size
Despite its compact size – at only 1.6 pounds and 3.6 inches by 13.2 inches by 1.5 inches, it’s lighter and more compact than most other portable speakers – the Pure-Fi Anywhere portable speakers deliver dynamic, full-range sound quality with their dual 2-inch Max-X™, high-excursion drivers with neodymium magnets. Additionally, 3-inch pressure drivers maximize bass response and minimize distortion. With the combination of active and pressure drivers, the Pure-Fi Anywhere speakers provide crystal clear highs and powerful, thumping bass.
To meet the diversity of iPod owners’ needs, Logitech also offers a family of speakers for iPod and MP3 players that includes the Logitech® Pure-Fi Dream™ Bedroom Music System (also announced today), the high-end Logitech® AudioStation™ speakers, the lightweight Logitech® AudioStation Express™ speakers, the stylish Logitech® mm32 Portable Speakers for iPod and the flat-panel Logitech® mm28 speakers.
Pricing and Availability
The Logitech Pure-Fi Anywhere speakers are expected to be available in the U.S. and Europe beginning in September. The suggested retail price is $149.99.
Logitech is a world leader in personal peripherals, driving innovation in PC navigation, Internet communications, digital music, home-entertainment control, gaming and wireless devices. Founded in 1981, Logitech International is a Swiss public company traded on the SWX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI).
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