{"id":28825,"date":"2022-02-01T08:30:49","date_gmt":"2022-02-01T16:30:49","guid":{"rendered":"https:\/\/stage.blog.logitech.com\/?p=28825"},"modified":"2024-07-02T13:24:23","modified_gmt":"2024-07-02T20:24:23","slug":"westbrook-media-to-produce-short-film-with-jaquel-knight","status":"publish","type":"post","link":"https:\/\/www.logitech.com\/blog\/2022\/02\/01\/westbrook-media-to-produce-short-film-with-jaquel-knight\/","title":{"rendered":"Westbrook Media To Produce Short Film on Creator Rights with Logitech and Visionary Choreographer JaQuel Knight"},"content":{"rendered":"

Logitech For Creators<\/span><\/a> is thrilled to announce that <\/span>Westbrook Media<\/span><\/a>, the digital content studio division of Jada Pinkett Smith and Will Smith\u2019s Westbrook Inc., has signed on to co-produce an upcoming short film that documents celebrity choreographer JaQuel Knight\u2019s industry-changing journey to help creators secure ownership of their creative work.\u00a0<\/span><\/p>\n

The project is inspired by <\/span>Knight\u2019s mission<\/span><\/a> of speaking up on the issue of choreographers receiving appropriate credit for their work, and standing up for copyright protection of choreography.\u00a0<\/span><\/p>\n

Currently in pre-production, the film is a culmination of Logitech’s partnership with JaQuel Knight that kicked off earlier this year as part of the <\/span>#Creators4BIPOC<\/span><\/a> initiative, a movement that aims to help address barriers disproportionately faced by Black, Indigenous, People of Color (BIPOC) creators. In July, Logitech and Knight came together to help ten BIPOC creators secure copyright of their choreography, paving the way for all creators to own and monetize their creations. Among these creators are <\/span>Keara Wilson<\/span><\/a>, <\/span>Jalaiah Harmon<\/span><\/a>, <\/span>Young Deji<\/span><\/a>, and more.<\/span><\/p>\n

\u201cThe story is unfolding in real time,\u201d shares Meridith Rojas, Global Head of Entertainment and Creator Marketing, Logitech For Creators. \u201cWe are living it one frame at a time. It\u2019s an exciting endeavor and one we intend to have an impact on creator IP and how it\u2019s protected in the ever-evolving entertainment and technology landscape.\u201d\u00a0<\/span><\/p>\n

\u201cJaQuel has pioneered something incredible, protecting artists and creators, and helping them maintain control of their own destiny,\u201d said Westbrook Media SVP, Revenue & Partnerships, Ashley McCollum. \u201cAs a company that works with so many creators in this space, Westbrook Media always strives to support their freedom and empower them to tell their stories authentically. We could not be more excited to team up with JaQuel and Logitech to share this journey and continue to help so many brilliant creators own their work.\u201d<\/span><\/p>\n

The short film is scheduled for release in 2022 with plans for distribution through festival and streaming platforms. Westbrook Media\u2019s recently produced projects include Snapchat\u2019s most popular series ever, Will Smith\u2019s <\/span>Will From Home, <\/span><\/i>which garnered 43M+ viewers, as well as <\/span>Will From Home Season 2, Ryan Doesn\u2019t Know<\/span><\/i> starring Ryan Reynolds, Jaden Smith\u2019s social justice series <\/span>The Solution Committee<\/span><\/i>, <\/span>Charli Vs. Dixie<\/span><\/i> with social media sensations, Charli and Dixie D\u2019Amelio, the YouTube series\u2019<\/span> Best Shape of My Life <\/span><\/i>with Will Smith and Alicia Keys docu-series, <\/span>Noted<\/span><\/i>, along with Hulu\u2019s photography competition series <\/span>Exposure<\/span><\/i>, and the HBO Max hit <\/span>The Fresh Prince of Bel-Air Reunion <\/span><\/i>special.\u00a0<\/span><\/p>\n

Besides his groundbreaking journey as the first pop\/hip-hop choreographer to copyright his dance moves, Knight is also creator of the iconic moves in Beyonc\u00e9\u2019s \u201cSingle Ladies (Put a Ring on It),\u201d and has lent his creative expertise to culture-shifting projects such as Beyonc\u00e9\u2019s \u201cBlack Is King\u201d film, the \u201cHomecoming\u201d documentary for Netflix, the Shakira Super Bowl Halftime performance with Jennifer Lopez, and multiple projects with Megan Thee Stallion.<\/span><\/p>\n

This short film is funded by Logitech For Creators, a brand extension of Logitech that exists to empower all creators to pursue their passions. Westbrook Media will be co-producing the film with Logitech and Knight\u2019s production company J.K. Creatives, Inc.<\/span><\/p>\n

Read more about Logitech’s partnership with Knight here on <\/span>USA Today<\/span><\/a>, <\/span>Variety<\/span><\/a>, <\/span>The Hollywood Reporter<\/span><\/a> and <\/span>Vice<\/span><\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Logitech For Creators is thrilled to announce that Westbrook Media, the digital content studio division of Jada Pinkett Smith and Will Smith\u2019s Westbrook Inc., has signed on to co-produce an upcoming short film that documents celebrity choreographer JaQuel Knight\u2019s industry-changing journey to help creators secure ownership of their creative work.\u00a0 The project is inspired by […]<\/p>\n","protected":false},"author":116,"featured_media":28840,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3243,3120],"tags":[3059,3067,24,2977,3068],"class_list":["post-28825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming-streaming","category-sustainability","tag-bipoc","tag-choreography","tag-logitech","tag-logitech-for-creators","tag-westbrook-media"],"_links":{"self":[{"href":"https:\/\/www.logitech.com\/blog\/wp-json\/wp\/v2\/posts\/28825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.logitech.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.logitech.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.logitech.com\/blog\/wp-json\/wp\/v2\/users\/116"}],"replies":[{"embeddable":true,"href":"https:\/\/www.logitech.com\/blog\/wp-json\/wp\/v2\/comments?post=28825"}],"version-history":[{"count":5,"href":"https:\/\/www.logitech.com\/blog\/wp-json\/wp\/v2\/posts\/28825\/revisions"}],"predecessor-version":[{"id":31319,"href":"https:\/\/www.logitech.com\/blog\/wp-json\/wp\/v2\/posts\/28825\/revisions\/31319"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.logitech.com\/blog\/wp-json\/wp\/v2\/media\/28840"}],"wp:attachment":[{"href":"https:\/\/www.logitech.com\/blog\/wp-json\/wp\/v2\/media?parent=28825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.logitech.com\/blog\/wp-json\/wp\/v2\/categories?post=28825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.logitech.com\/blog\/wp-json\/wp\/v2\/tags?post=28825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}