{"id":32952,"date":"2025-10-10T10:02:51","date_gmt":"2025-10-10T17:02:51","guid":{"rendered":"https:\/\/www.logitech.com\/blog\/?p=32952"},"modified":"2025-10-10T10:22:20","modified_gmt":"2025-10-10T17:22:20","slug":"low-key-were-cooking-momentum-that-starts-with-creators","status":"publish","type":"post","link":"https:\/\/www.logitech.com\/blog\/2025\/10\/10\/low-key-were-cooking-momentum-that-starts-with-creators\/","title":{"rendered":"\u201cLow Key, We\u2019re Cooking\u201d: Momentum That Starts With Creators"},"content":{"rendered":"

Over the past several weeks, Streamlabs has made significant progress across multiple fronts. Each step has been about giving creators better tools, more support, and new ways to create. The pace has been intense, but the results speak for themselves.<\/span><\/p>\n

Intelligent Streaming Agent: Your co\u2011host, live producer, and tech support<\/b><\/h3>\n

At Logitech G Play, we launched the <\/span>Streamlabs Intelligent Streaming Agent<\/span><\/a>. The tool acts as a co-host, producer, and tech support, handling the tasks that often interrupt a broadcast. Our goal is to free creators from distractions so they can focus on their stream and audience, delivering engaging content that once required an entire production crew.\u00a0<\/span><\/p>\n

One of the most exciting moments during the Logitech G Play live stream was when Shroud tuned in. His comments hit the heart of what we are building: \u201cStreamers + less work is a perfect combination.\u201d Praise like this, from one of the most recognized names in streaming, confirms we’re connecting with a key audience and heading in the right direction.<\/span><\/p>\n

https:\/\/www.youtube.com\/watch?v=2mSRCzPQH4Q<\/span><\/a><\/p>\n

Industry voices are noticing too. <\/span>TechRadar<\/span><\/a> described our Intelligent Streaming Agent as <\/span>\u201cone of the best uses of AI\u201d<\/span><\/i> they\u2019ve seen in gaming. That reaction is exactly what we want to hear from Creators: tools should feel like an extension of the stream, not another burden.<\/span><\/p>\n

Meta Connect: New Ways to Stream<\/b><\/h3>\n

At Meta Connect 2025, Streamlabs took the stage in two ways. First, through a partnership with Meta, we enabled livestreaming directly from Ray-Ban Meta smart glasses. The ability to share a point-of-view perspective in real time marks a shift in how streams can be experienced.<\/span><\/p>\n

Second, I had the chance to speak on a panel alongside leaders from Meta, including Tom Karlo and Chris Barbour. The room was full, and the conversation underscored how deeply streaming and AR\/AI wearables are beginning to intersect.<\/span><\/p>\n

Z EVENT 2025<\/b><\/h3>\n

ZEVENT has become one of the largest charity streaming events globally. This year, the community came close to raising $20 million. Supporting an effort of that scale required precision, trust, and tools that wouldn\u2019t fail when tens of thousands of people were watching.<\/span><\/p>\n

For our team, the work was about giving creators confidence that every donation would count and every alert would reach the screen. We tested the load capacity against expected spikes in donations and participants. We worked directly with Stripe to add checkout support. We monitored progress in real time and provided direct VIP support in Discord before and during the event. The result was a smooth execution at a massive scale, with creators confident that every donation would be registered and every alert would be triggered.<\/span><\/p>\n

Streamlabs x G HUB x DTX<\/b><\/h3>\n

Finally, we launched the first G Platform Workshop. Three teams work on software experiences that touch G users, including Streamlabs, G HUB, and DTX. The workshop brought together teams from all sides for the first time to explore how we can serve gamers and creators with experiences that build connection, enhance hardware, and encourage long-term engagement. The discussions were bold and imaginative, setting the stage for work that will bring lasting value to the Logitech G community.<\/span><\/p>\n

Looking Ahead<\/b><\/h3>\n

At TwitchCon, we\u2019ll continue building on this momentum. Streamlabs will unveil a brand-new product that enables creators to move seamlessly between devices while staying live. We\u2019ll also showcase livestreaming with Ray-Ban Meta smart glasses, giving attendees a chance to experience the future of point-of-view streaming firsthand. And as sponsors of the convention\u2019s streaming stations, we\u2019ll be supporting hundreds of creators as they broadcast directly from the show floor.<\/span><\/p>\n

From platform partnerships to new AI tools and major charity streams, everything we\u2019re doing points to the same goal: making streaming less complicated, more powerful, and more rewarding for creators. Reaching that goal takes the right mix of software, hardware, and community. Streamlabs provides the software, working in tandem with Logitech G\u2019s hardware. Together, we\u2019re building a connected ecosystem that gives our community what they need to keep pushing the boundaries of Play.<\/span><\/p>\n

–Ashray Urs, Head of Logitech G’s Streamlabs<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Over the past several weeks, Streamlabs has made significant progress across multiple fronts. Each step has been about giving creators better tools, more support, and new ways to create. The pace has been intense, but the results speak for themselves. Intelligent Streaming Agent: Your co\u2011host, live producer, and tech support At Logitech G Play, we […]<\/p>\n","protected":false},"author":116,"featured_media":32953,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3243],"tags":[],"class_list":["post-32952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming-streaming"],"_links":{"self":[{"href":"https:\/\/www.logitech.com\/blog\/wp-json\/wp\/v2\/posts\/32952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.logitech.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.logitech.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.logitech.com\/blog\/wp-json\/wp\/v2\/users\/116"}],"replies":[{"embeddable":true,"href":"https:\/\/www.logitech.com\/blog\/wp-json\/wp\/v2\/comments?post=32952"}],"version-history":[{"count":2,"href":"https:\/\/www.logitech.com\/blog\/wp-json\/wp\/v2\/posts\/32952\/revisions"}],"predecessor-version":[{"id":32955,"href":"https:\/\/www.logitech.com\/blog\/wp-json\/wp\/v2\/posts\/32952\/revisions\/32955"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.logitech.com\/blog\/wp-json\/wp\/v2\/media\/32953"}],"wp:attachment":[{"href":"https:\/\/www.logitech.com\/blog\/wp-json\/wp\/v2\/media?parent=32952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.logitech.com\/blog\/wp-json\/wp\/v2\/categories?post=32952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.logitech.com\/blog\/wp-json\/wp\/v2\/tags?post=32952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}