{"id":33731,"date":"2026-05-04T12:42:04","date_gmt":"2026-05-04T19:42:04","guid":{"rendered":"https:\/\/www.logitech.com\/blog\/?p=33731"},"modified":"2026-05-04T12:52:50","modified_gmt":"2026-05-04T19:52:50","slug":"from-tech-clutter-to-webby-gold-how-logitechs-dongle-campaign-stole-the-show","status":"publish","type":"post","link":"https:\/\/www.logitech.com\/blog\/2026\/05\/04\/from-tech-clutter-to-webby-gold-how-logitechs-dongle-campaign-stole-the-show\/","title":{"rendered":"From Tech Clutter to Webby Gold: How Logitech\u2019s “Dongle” Campaign Stole the Show"},"content":{"rendered":"

If you\u2019ve spent any time in an office over the last decade, you know the pain of the “dongle.” The frantic search under the desk and the moment of realization that the one adapter you need is sitting on your kitchen counter at home.<\/span><\/p>\n

Logitech decided it was time to make dongles optional\u2014and apparently, the internet agreed.<\/span><\/p>\n

Logitech\u2019s “Bye Bye, Dongle” campaign just swept the 30th annual Webby Awards, taking home both the Webby Award and the People\u2019s Voice Award for B2B Branded Content. It\u2019s a win not just for the brand, but for the evolution of B2B marketing as a whole.<\/span><\/p>\n

The Secret Sauce: Humor in a Serious Space<\/b><\/h3>\n

Let\u2019s be honest: B2B marketing has historically been\u2026 well, a little dry. It\u2019s often heavy on jargon, feature lists, and stock photos of people in suits shaking hands.<\/span><\/p>\n

Logitech threw that playbook out the window. “Bye Bye, Dongle” leans into the<\/span> absurdity of aging tech setups. By using humor to tell the story from the perspective of a dongle itself\u2013personified\u2013they didn’t just sell a feature; they introduced empathy and laughter via a main character in a dongle costume.<\/span><\/p>\n

This approach proved that B2B doesn’t have to be boring. By humanizing an inanimate object, Logitech made its solution memorable.<\/span><\/p>\n