{"id":34724,"date":"2026-10-07T07:00:40","date_gmt":"2026-10-07T14:00:40","guid":{"rendered":"https:\/\/www.logitech.com\/blog\/?p=34724"},"modified":"2026-10-06T12:18:03","modified_gmt":"2026-10-06T19:18:03","slug":"logitechs-ctrl-tomorrow-study-finds-tech-control-can-unlock-better-wellbeing-performance-and-future-potential","status":"publish","type":"post","link":"https:\/\/www.logitech.com\/blog\/2026\/10\/07\/logitechs-ctrl-tomorrow-study-finds-tech-control-can-unlock-better-wellbeing-performance-and-future-potential\/","title":{"rendered":"Logitech\u2019s Ctrl Tomorrow Study Finds Tech Control Can Unlock Better Wellbeing, Performance and Future Potential"},"content":{"rendered":"

Let me take you back a few weeks. It\u2019s September. I wake up to my news feed, hundreds of overnight emails, G Chat messages, calendar alerts, WhatsApp notifications. My iPhone has an update pending. Gemini upgraded its default model. The Wall Street Journal app tells me Anthropic\u2019s Dario Amodei – whose company has a revenue run rate of more than $65B – has called for an AI slowdown.<\/span><\/p>\n

I go for a short run before work. Just the pavement and me; no notifications. Three years ago, shortly before I joined Logitech as CEO, I\u2019d have gotten my morning update from the Financial Times. Gemini didn\u2019t even exist. Anthropic had less than $100mio in revenue. Technology is running faster than I can, so it\u2019s important to take time away.\u00a0\u00a0<\/span><\/p>\n

I reflect on Dario Amodei\u2019s words. \u201c<\/span>Left unchecked, [AI] could outrun our ability to understand and control these systems, and so must be pursued very carefully, if at all.\u201d<\/span><\/i>\u00a0<\/span><\/p>\n

It\u2019s the first time I can remember that a tech innovator has called for slower innovation or asked for regulation for their own industry. Especially on the brink of an IPO. It concerns us all. We should all pay close attention.\u00a0\u00a0\u00a0<\/span><\/p>\n

Here, the question of control is indeed important. Who really controls the technology in our lives?\u00a0<\/span><\/p>\n

The question is not anodyne. At a global scale, our control over AI may pose a risk for humanity. Yet, for every individual, team and organization, the question of control is also very important. Logitech has studied this.\u00a0<\/span><\/p>\n

Studying technological control and its impact<\/b><\/p>\n

Our new <\/span>Ctrl Tomorrow Study<\/span><\/a> reveals the surprising impact technology can have on our mood, physical and emotional wellbeing, performance, accomplishments and potential.\u00a0<\/span><\/p>\n

Of course, we all instinctively understand that tech empowers us when it works, and is very frustrating when it doesn\u2019t. Logitech\u2019s research went further. We discovered that there is a new tech divide between people who feel in control of their technology and those who don\u2019t.\u00a0<\/span><\/p>\n

Even people with similar tech in their lives can have vastly different experiences with it. And those experiences don’t stop at how we feel. We take them home from work and carry them into our personal relationships. They impact our physical and emotional wellbeing, our confidence, our focus. They are related to what we achieve, how we live. They affect our future potential.\u00a0<\/span><\/p>\n

Look at the numbers. The study draws on <\/span>a representative sample of more than 9,400 respondents across nine countries, including gamers and a separate survey of 1,350 IT decision makers. Of these, a<\/span> clear 77% of people agree that those who feel in control of their technology get more out of life. It\u2019s a control dividend. And we see it across the research:<\/span><\/p>\n