Logitech G and McLaren Usher in A New Era of Racing
Industry Leaders Come Together to Blur the Lines Between eracing and Real-World Racing
Newark, California and LAUSANNE, Switzerland— March 24, 2020 — Logitech G, a brand of Logitech (SIX: LOGN) (NASDAQ: LOGI), today announced a renewed partnership with McLaren bringing about a new era of racing. Combining McLaren’s rich heritage in the world of motorsports and automotive with Logitech G’s expertise in eracing, esports and gaming technology, the two companies will together expand deeper into esports this year.
“Logitech G has supported McLaren’s esports endeavours from the start, and I’m pleased to extend this partnership across this group. Logitech G is unique in their process and the way they collaborate with their partners to create the best experience and high-quality products for gamers,” said Mark Waller, managing director sales and marketing at McLaren Racing. “We are excited to bring a new G Challenge to gamers and open a new gateway into the world of racing.”
Logitech G and McLaren have been at the forefront of the ongoing eracing explosion. Competitions like the McLaren Shadow Project and the Logitech G Challenge have played a key role in the rapid growth of the community and interest in the sport. In 2018 and 2019, both events drew more than a million competitors combined. Moving forward, McLaren and Logitech will combine efforts into a single thrilling competition, G Challenge 2020, the most inclusive eracing competition in the world.
”McLaren is a pioneer in the automotive space and the hyper-competitive world of Formula 1. We are thrilled to continue our partnership and broaden our commitment to a shared vision that elevates eracing within the world of gaming and beyond,” said Vincent Borel, general manager of gaming simulation. “Together with McLaren, we will create a thrilling eracing experience that will ignite the passion and racing spirit in all of us.”
The countdown to the G Challenge online racing competition begins today. Stay on top of this cornerstone event, by visiting www.logitechgchallenge.com and enter your email to receive up-to-date information on G Challenge and plans for the 2020 competition.
About Logitech G
Logitech G, a brand of Logitech International, is the global leader in PC and console gaming gear. Logitech G provides gamers of all levels with industry-leading keyboards, mice, headsets, mousepads and simulation products such as wheels and flight sticks - made possible through innovative design, advanced technologies and a deep passion for gaming. Founded in 1981, and headquartered in Lausanne, Switzerland, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI). Find Logitech G at logitechG.com, the company blog or @LogitechG.
Logitech and other Logitech marks are trademarks or registered trademarks of Logitech Europe S.A and/or its affiliates in the U.S. and other countries. All other trademarks are the property of their respective owners. For more information about Logitech and its products, visit the company’s website at logitech.com.
About McLaren Racing:
McLaren Racing was founded by New Zealand racing driver Bruce McLaren in 1963. The team entered its first Formula 1 race in 1966, since when McLaren has won 20 Formula 1 world championships, more than 180 Formula 1 grands prix, the Le Mans 24 Hours at its first attempt and the Indianapolis 500 three times. McLaren Racing competes in the 2020 FIA Formula 1 World Championship with Carlos Sainz and Lando Norris, and the IndyCar Series in the US with Oliver Askew and Pato O’Ward. Fernando Alonso will compete for the team at the Indy 500 in the No. 66 Ruoff Mortgage Arrow McLaren SP Chevrolet.