Video Conferencing and Collaboration Are Always Good for Business
In chaotic times, video conferencing and collaboration tools are the ultimate productivity boosters – saving money, keeping teams engaged, and ensuring business runs smoothly.

If there’s one thing the last five years have taught us, it's that you have to be ready for anything.
But even in the most turbulent times, there has been a constant: the need for collaboration to keep employees connected without disrupting productivity and to cut costs as budgets tighten.
CFOs recognize that video conferencing can fuel cost-savings without impacting productivity and performance. Simply put: video conferencing and collaboration are always good for business.
A productivity boost
According to data from research firm Frost & Sullivan, 94% of IT decision makers say investing in communications and collaboration solutions like video conferencing boosts overall team collaboration, while 93% say it enables more productive work.
Additionally, 93% note that it has the added benefit of attracting and retaining the best talent, while 93% also say it enables productive work, regardless of whether that working model is remote, hybrid, or in-office.
Collaboration solutions empower employees to connect and create, regardless of location. However, those solutions must be simple to deploy, use, and manage.
“Employee engagement and productivity decline when collaboration solutions are overly complex, offer sub-par audio-video experiences, or do not match an organization’s work model, workspace, and work styles,” Frost & Sullivan writes in “Modernizing the Employee Experience: Unlocking Engagement and Productivity with Intelligent Collaboration Solutions.”
Cutting travel costs
Along with improving collaboration and productivity, video conferencing is also a useful tool in cutting travel-related costs.
Video conferencing powers frequent and faster communication and collaboration saves remote team members time and improves their focus, ultimately boosting productivity.
“By minimizing travel-related downtime, employees spend more time on productive work activities, translating to improved efficiency and performance,” Clarasight writes.
Video conferencing “saves us a lot of time traveling, safety meetings especially where we’d be face to face, so that gives us half a day essentially to still do work onsite,” says Brett Brady, Maintenance Assistant at Hydro Tasmania.
Business travel is a heavy expense; between flights, hotels, Uber rides, meals, and incidentals. It can also disrupt productivity through time spent traveling and the exhaustion and burnout that results from being a “road warrior.”
“Fewer trips means lower travel budgets, directly impacting the bottom line,” Clarasight writes in a recent article.
According to a report from Digital Samba, companies that use video conferencing can save up to 30% on travel and meeting-related expenses annually, which, for enterprises, can exceed hundreds of thousands of dollars, ensuring swift ROI. The same report also noted that organizations that invest in communication technologies are 60% more likely to outperform their competitors, giving them a clear advantage.
Better use of space
Another major benefit of implementing collaboration and video conferencing solutions is better use of physical office spaces. When more meetings are held over video, facilities and IT teams can reinvent and repurpose physical meeting spaces which can lower real estate costs.
And as an added bonus, increased use of collaboration and video conferencing solutions help enterprises come closer to achieving their sustainability goals. Reduced travel equals reduced carbon footprint, which is a win for the business and the environment.
Big benefits
Even in the best of times, video conferencing and collaboration solutions are critical investments that deliver a myriad of benefits, including slashed travel expenses, increased productivity, faster decision making, business continuity, real estate cost savings, and improved sustainability. Video conferencing can be a certain solution for uncertain times.
Logitech offers a full suite of personal workspace and team workspace solutions you can use to keep your teams connected and collaborating.
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