On a crisp winter afternoon in San Francisco, passersby watched as Venazir Martinez (@venazir_), street muralist and visual anthropreneur, transformed a blank canvas into a living mural outside the Logitech Experience Store. The live painting was part of Winter Walk, a holiday celebration in the iconic Union Square that brought people together to connect, create, and interact with the community.
This moment wasn’t just another live painting, it was a continuation of Venazir’s lifelong connection to art, technology, and Logitech. That connection began in her childhood in the Philippines. Her uncle in the United States would send care packages, and each one included a Logitech product.
Venazir noted: “It started with a mouse, headset, keyboard. I have this nostalgic relationship with Logitech, and who knew I would be collaborating with them now.”
The Red Thread: Connection Through Stories
Venazir’s art centers on a unifying motif: a red thread that connects people, culture, and history. She began using it in 2017 as a way to tell the stories of her community, comparing it to a puzzle. Wherever the red thread goes, it leads you to the story.
One interactive element from her Winter Walk activation demonstrated this metaphor. Guests at the Logitech Experience Store were able to solve a puzzle revealing two concepts created by Venazir. The most solved puzzle would be the piece she painted throughout the weekend.
Integrating Art and Technology
As her projects became bigger, she moved away from paper concepts and relied on technology to quicken her workflow. For Venazir, the intersection of art and technology was transformative to her creative process.
“Technology is like my buddy. Definitely I couldn’t live without it, it’s like an extension of me,” she said.
As she transitioned from paper to digital tools, Logitech products became essential companions. Working with the MX Anywhere 2S for years gave her precision, but upgrading to the MX Master 4 this year elevated her experience entirely.
“I was immediately blown away by the haptics. It’s like you are in the work,” she said. “It’s multisensory and I relate it to painting outdoors, being aware of external factors like noise and people talking to you, but digitally.”
The “Illuminated Thread” at Winter Walk
At Winter Walk, Venazir created a painting called “Illuminated Thread” symbolizing her nostalgia with Logitech. The piece embodies growth, vibrancy, and play with the signature red thread illuminated as it weaves through the MX Master 4. The afternoon light hitting the blinds is a nod to that nostalgic feeling.
The “Illuminated Thread” encapsulates the idea of purposeful movement. It symbolizes the invisible thread of growth that weaves through Venazir’s life, from her early years in the Philippines to this past weekend at Winter Walk. A journey powered by connection, creativity, and the tools that make it all possible.
To learn more about Venazir, visit www.venazir.com or follow her Instagram (@venazir_).
