Mention Logitech, and the connection is instant. Most people immediately picture their favorite mouse, their trusty keyboard, or their go-to gaming headset. For four decades, Logitech’s been a household consumer staple; a part of everyday life.
What the average consumer may not realize is that Logitech has quickly and quietly become a serious force in the enterprise space. Whether it’s the video bar connecting executives in a high-stakes conference, the scheduling panel employees tap to book their meeting, or the software that IT administrators depend on to keep it all running, Logitech is everywhere that work happens.
That transformation isn’t accidental. Logitech CEO Hanneke Faber is intent on stretching the iconic “mouse that built this house” into a springboard for ambitious growth. Faber’s vision is crystal clear: she’s shifting Logitech’s business model toward achieving an equal revenue balance between B2C and B2B segments—aiming for a strategic 50/50 split. A central pillar of her leadership and one of the company’s top priorities is to “double down on B2B.”
This initiative is not just about diversifying revenue streams; it’s about earning Logitech for Business’ place at the helm of workplace technology and collaboration for enterprise customers.
This is where Jedd Williams comes in.
From Growth Engine to Chief Commercial Officer
Jedd joined Logitech in July 2024 as Global Head of B2B Sales. Less than two years later, poetically timed with the start of a new Fiscal Year, Jedd has been named Chief Commercial Officer of Logitech for Business. Jedd will work in lockstep with Yalcin Yilmaz, CCO for all of Logitech.
A Career Built on Connecting People at Scale
His career was shaped by more than 30 years of deep experience in the telecom and technology industry. Previously, Jedd was Managing Director for Global Collaboration Sales at Cisco, instrumental in managing multibillion dollar sales portfolios for Cisco’s collaboration and communication products. Later, at HP (formerly Poly), Jedd was the VP of Global Sales Acceleration.
Where Logitech for Business is Winning
Small and medium-sized businesses (SMBs) and multinational corporations alike are a significant part of Logitech’s customer portfolio. A trio of industry verticals – education, healthcare, and government – are a ballooning percentage of Logitech’s sales. This expansion is a natural fit, considering Jedd’s belief that, “The right tech doesn’t just improve systems–it helps teachers teach, doctors to care, and governments to collaborate without friction.”
Today, Logitech for Business represents roughly 40% of the company’s revenue and leads the market globally in video conferencing units sold*–success largely achieved through innovative products, leadership in AI, software offerings, and a strong partnership ecosystem.
But for Jedd, the story isn’t just about products or market share. “Technology isn’t the story – it’s what happens when people finally have what they need to write a better one,” Jedd says. “If you focus on being useful, and build deep sales coverage hand-in-hand with your partners to deliver that value, the numbers will follow.”
Internally, Jedd is known for his motivational leadership, periodically sending out high-energy videos to the sales team, rolling up his sleeves to help close deals, and pivoting to make the best of the real-time surprises that today’s leaders are all too familiar with.
Beyond the Office
Jedd holds an executive certificate from MIT Sloan Leadership Program and lives in Fort Worth, Texas. He loves spending time with his wife and three children on the lake and working in his restoration shop. Most recently, he’s proud to be near completion on the restoration of his grandfather’s truck, a passion project he has been devoted to for 20 years.
Jedd is a prominent figure in the Cystic Fibrosis (CF) community, known for his extensive fundraising efforts – over $1 million – to fund medical research for life-extending treatments. His connection to the Cystic Fibrosis Foundation is deeply personal: Jedd’s daughter was diagnosed 16 years ago, inspiring him to create the Emily’s Hope team to raise awareness and a relentless pursuit of a cure.
Find Jedd Williams on LinkedIn here.
*Synergy Research, April 2026
