Case Study - Tanikaya Improves Support for Domestic Agricultural Industry

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PT. Tanikaya Multi Sarana specializes in modern agricultural machinery manufacturing and distribution. They serve the agriculture businesses, including plantation and animal husbandry to enhance competitiveness with cutting-edge tools.

INDUSTRY

Manufacturing

SOLUTIONS

Tap, Rally Bar, Zoom Room

LOCATION

Jakarta, Indonesia

ALLIANCE PARTNERS

Zoom

Overview

PT. Tanikaya Multi Sarana helps farmers across Indonesia adopt agricultural machinery. The pandemic meant Tanikaya needed video collaboration technology with excellent video and audio quality to demonstrate products clearly.

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Challenge

Agricultural machinery purchases typically require customers to meet with sales representatives face-to-face for a hands-on look at products. Tanikaya's clients are spread across various regions. Meeting with a salesperson could require considerable travel time and cost.

Tanikaya identified this as an opportunity to innovate by offering virtual product demonstrations.

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Solution

Tanikaya turned to Logitech Room Solutions for Zoom to implement virtual product demos.

Logitech Rally Bar provided cinema-quality video so clients could see every detail in crisp clarity. This allows them to understand what products they need. 

The Logitech Tap meeting room touch-controller made it easy to conduct virtual meetings with tap-to-join functionality. 

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Results

Logitech Room Solutions empowered Tanikaya to educate potential clients about their products without being together in person. Since clients are now able to see the machinery up close and ask questions without traveling to the office, Tanikaya has a much easier time making sales.

Tanikaya has seen company wide improvements in productivity and communication after making the switch to virtual meetings with Rally Bar supported by Zoom Rooms.

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