Success Story: Innovation in Retail Automation with Logitech

Video-enabling robotic storefronts

PopCom is a technology company based in the U.S that builds robotic storefronts in order to help retailers reach more customers in a data-driven fashion. Combining robotics, AI-driven software, and cameras, PopCom uses high-resolution video and biometrics to capture anonymized customer data like foot traffic analysis, demographics, and sentiment.

The data is automatically shared with the retailer to help them with their insights. They can use the data to adjust marketing and advertising by targeting with different ads or product suggestions. Some of these products include beauty products, shoes and other apparel, accessories, and food items like sauces and teas.

Founded by CEO Dawn Dickson, PopCom has machines operating in cities including New York, Los Angeles, Dallas, Columbus, Cleveland, San Francisco, and others. The company has found success in venues like hotels, airports, conference and convention centers, and universities.

Helping retailers stay ahead of the curve

PopCom has big plans for the future to meet the needs of the next generation of shoppers, who expect to be able to use filters to experiment with different looks, and integrate social media into everything they do. 

The company is interested in using Logitech cameras to let customers virtually try on products in the machine, such as glasses, lipstick, hats, and other items. It also sees an opportunity to use cameras to let customers have their picture taken and uploaded to their social media accounts while interacting with the storefront. And it is increasingly looking at more use of audio for a richer experience. 

Additionally, the company is aiming to expand into regulated products, such as pharmaceuticals. For compliance purposes, with the industry-leading image quality and advanced features of Logitech cameras, it can easily conduct “liveness” tests to prove that the customer is human. The machine can then verify the person’s identity via their smartphone. 

In an increasingly video-enabled world, cameras like Brio have many uses outside of the office. Logitech has become a trusted partner for PopCom as both companies share a vision around creating new ideas with cameras and maximizing the potential of camera technology.