Logitech G proudly celebrates an incredible achievement at this year’s Telly Awards, earning six Silver and two Bronze honors. The recognition highlights Logitech G’s ability to combine innovative technology with thoughtful storytelling, setting a benchmark in creativity in gaming and video production.
Established in 1979, the Telly Awards celebrate the finest in video and television production across all screens. With over 13,000 entries judged by an esteemed panel of industry experts, winning a Telly is a mark of distinction in global creativity.
“Innovation isn’t just about the technology inside our gear; it’s about how we tell our story and engage with gaming culture. Winning at the Telly Awards is a proud moment for Logitech G. It validates our marketing team’s dedication to high-caliber storytelling and creative excellence, proving that when we design with a player-first mindset, it resonates far beyond the screen,” said Erin Chin, Head of Global Brand Marketing at Logitech G
PRO X2 SUPERSTRIKE: Excellence in Gaming and Storytelling
At the forefront of this achievement was the PRO X2 SUPERSTRIKE, a product celebrated for its precision and performance. The campaign, “The Winning Click”, co-created by Vaughn Lee-Thorp, Andrew Siminoff, Jim Hoey, Chris Pate, Yael Sidler and Paper Crowns LLC, earned recognition in three categories, winning:
- Silver – General: Technology & Electronics – Online commercial created to promote the IT industry
- Silver – Campaign: Products & Services – Online commercial campaign for the promotion or explanation of use for a product or service
- Silver – General: Video Games & Esports – Online commercial created for the promotion of a video game or eSports.
This campaign showcased the PRO X2 SUPERSTRIKE in a way that went beyond gaming gear, connecting with audiences through dynamic visuals and a compelling story.
Logitech G325: A Creative Showcase
The Logitech G325 earned multiple honors through visually stunning content produced by New Honor Society. These projects demonstrated the power of animation and creative storytelling:
- Silver – Craft: 3D/CG Animation – Honoring innovation and craftsmanship in 3D/CG animation
- Silver – General: Products & Services – Promotional video focused on the promotion or explanation of use for a product or commercial.
- Silver – Craft: Use of Animation – A specialty category that only considers the holistic and integrated use of animation in a piece.
- Bronze – Craft: Lighting – A specialty category that only considers the use of lighting.
Logitech G325’s campaigns brought innovation to life, engaging viewers and highlighting the artistry behind the product’s design.
Celebrating Craftsmanship
Adding to the celebration, Logitech G was recognized for outstanding craftsmanship with the Logitech 5 Series Campaign, edited by 1606 Studio. This project earned a:
- Bronze Award for Craft – Editing – A specialty category that only considers the editing of a piece.
This recognition reflects the creativity, innovation, and teamwork that drive Logitech G and its partners to inspire gamers worldwide. These campaigns were the result of collaboration and dedication, and the honors received show what can be achieved when technology and storytelling come together.
Congratulations to everyone who contributed to this milestone. These achievements set the stage for an exciting future.
