A PRODUCT LIFECYCLE APPROACH
To achieve design excellence, we need to consider more than just how a product looks and feels. We consider far-reaching environmental impacts across the full lifecycle of our products. We are transparent in sharing our product impact and we use this approach to drive visible improvements.
We evaluate potential environmental impacts at every stage of product development—from material and design choices, to manufacturing, to customer satisfaction and end-of-life recycling. As our product portfolio grows, we identify drivers of environmental impact and interactions, and identify consumer behaviors.
Design for Sustainability (DfS)
We design experiences that people love. Our innovation process brings together superior design, engineering and consumer insights to build a diverse and growing portfolio. We believe we must find ways to make electronics more “cradle to cradle.” A product that is created (from a cradle of materials) should contribute to society over its entire lifecycle, and the materials that form part of that product should be recycled to form inputs for other products at end-of-life.
Well-designed packaging is key to the product experience - it ensures that out-of-box set-up is seamless and that products are well protected. Good packaging also means environmentally sustainable packaging, so we are constantly innovating to reduce the environmental impact of our designs by reducing weight, maximising the use of renewable resources and ensuring the recyclability of our materials. We draw on international practice to deliver consistently lower impact packaging. As as part of our continued long-term vision, we'll be adding carbon transparency labels to our packaging as well.
Climate change caused by human activity is one of the biggest challenges of our generation. The scale of action required is no longer about the individual but how we can collectively make a difference.
This year, and for the first time, the carbon footprint of our manufacturing facility has been reduced to net zero carbon emissions, through the purchase of renewable electricity and carbon offsets. As part of our commitment to climate action, we will maintain this CarbonNeutral® status year-on-year, going forward and purchase 100% of our manufacturing electricity from renewable energy sources.
We are aware of the urgent need to take climate action. By being open and transparent about our impact, we believe we can drive better design decisions in our own teams and more informed purchasing decisions amongst consumers.
This year, we became the first consumer electronics company to commit to providing carbon impact labels on product packaging across our portfolio. We are inviting other companies to join us in driving positive change by providing full transparency on their products. It will take an industry-wide effort to truly make a difference.
Approximately half of our annual revenue is generated from products we manufacture in-house. We have more than 30 years of in-house manufacturing experience and provide direct employment to more than 3,500 people. Our manufacturing activities consist primarily of final assembly and testing. Our governance framework for responsible manufacturing is founded on our commitment to legal compliance, the RBA Code of Conduct and audit compliance and ISO 14001 and ISO 45001 international good practice.
Manufacturing of computer peripherals and electronic devices requires a diverse mix of hundreds of parts, materials and components. The materials we use in our products are produced by a supply chain that extends across the world.
As a responsible company, we consider the full life cycle footprint and handprint of our products. We work with our suppliers to review material specifications, test products and components, and identify potential risks to human health or the environment across the full life cycle of our products. We consider environmental impacts beyond our sourcing and manufacturing operations, taking into account typical end of-life scenarios.
As a Responsible Producer, we monitor evolving stewardship laws for electrical devices, packaging and batteries worldwide. We carry out robust due diligence to understand legal obligations, communicate our expectations to business partners and partner with Producer Responsibility Organizations to provide financial support and enable the development of effective recycling infrastructure.
Since 2010, we have financed the recycling of more than 50,000 tons of electrical devices, batteries and packaging worldwide.
“Everything we make has an impact on the world. We pledge to future generations that we will use our resources and leadership to make a positive and sustainable impact”
Head of Global Operations