Creators 4BIPOC

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The #Creators4BIPOC movement harnesses the creator community to work collectively to address the barriers disproportionately faced by BIPOC creators.

Starting with July as #Creators4BIPOC month, Logitech For Creators commit to provide recognition, representation and resources to BIPOC creators, addressing barriers they disproportionately face.

Last year, Streamlabs initiated the BIPOC Equality Commitment, a holistic long-term response to address racial inequality through a minimum $1 million donation to charities over the next ten years. This year, Logitech For Creators is stepping up our actions and bringing together our community to amplify underrepresented voices and empower creators to create change, big or small.

Recognizing the importance of giving credit where it is due, Logitech for Creators is partnering with award-winning choreographer and visionary JaQuel Knight, to help ten creators secure copyright of their choreography, paving the way for BIPOC creators to own and monetize their creations. Knight made history as the first pop/hip-hop choreographer to copyright his dance moves — including the iconic moves in Beyoncé’s “Single Ladies (Put a Ring on It).”

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Together we drive change: We are partnering with creators across Twitch, Instagram and Twitter to raise awareness of the movement and encourage people to take action.

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Creators can also raise funds for or donate to any charity on the Streamlabs Charity platform, but not all charities are eligible for the fund matching during this July fundraising drive. We will be highlighting BIPOC-related charities all July on Streamlabs Charity

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Step up, take action: This July, step up and join the #Creators4BIPOC movement through three easy actions.

  1. Subscribe to, share or shoutout your favorite BIPOC creators
  2. Donate or fundraise for charities addressing racial inequality 
  3. Be an active voice of change. Share this news, share your story, join a conversation, use your influence to build a more inclusive world.
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Diversity within: We commit to improve the diversity of our creator partners to ensure equitable representation and opportunity.

Donate or fundraise for nonprofit organizations addressing racial inequality

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URBANBOHEMIAN

What do you think is the biggest challenge as a BIPOC creator?

Having to deal with the legacy of an uneven playing field. "Working twice as hard to be half as good," is a trite phrase, but it's true. Our talent and ability are often overlooked, except for the one cultural history month a year where people remember we exist. And even then you're made to feel as though you're competing with other BIPOC for the same opportunities when those opportunities should be available all the time and should recognize our talent.

What do you think is the best part about being a BIPOC creator? Or what do you enjoy most about being a BIPOC creator?

The freedom to express myself and bring my unique personality and perspective to this space, defying expectations and breaking stereotypes. Discovering other BIPOC creators and their communities and introducing mine to talented new people they might not have otherwise known about.

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SNOWLIT

What do you think is the biggest challenge as a BIPOC creator?

There's this huge misconception that Asian Americans and Asians in general just don't encounter racism, when that's not true at all. There's this mythical concept of the Asian community being "model minorities" that have "overcome racism" and become universally successful via assimilation, and it just feeds into the misconception. It's a challenge to constantly try to have thick skin against harassment, being both an Asian American and a woman.

What do you think is the best part about being a BIPOC creator? Or what do you enjoy most about being a BIPOC creator?

I enjoy being able to share my experiences and cultural background with my community. There's an element of unity in knowing that many other BIPOC viewers have also gone through the same things I did, and it makes us more close-knit as a community.

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CypherofTyr

What do you think is the biggest challenge as a BIPOC creator?

Being treated the same, not held to different metrics or having it assumed your content is only for other Black and POC creators, viewers, etc. Realizing I'm just as good as others without having to do 3-4x the work just to be seen. Also being paid fairly vs what others get offered.

What do you think is the best part about being a BIPOC creator? Or what do you enjoy most about being a BIPOC creator?

Collaborating with other BIPOC creators, finding other BIPOC creators and seeing that joy when we find each other online. There's so few ways to easily find other Black & POC creators, it's exciting to find other folks like ourselves. Also, when folks tell us that they feel seen and empowered when they find others doing the things they want to do; be is streaming, making their own games, content, what have you.

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JWonggg

What do you think is the biggest challenge as a BIPOC creator?

I think for me the biggest challenge is probably due to the pandemic. Because of the pandemic, a BIPOC creator such as myself will get targeted with very hateful messages saying I am the reason the pandemic has started. It is a crappy message to read and sometimes the messages I receive can be personal but that is the challenge, to stay positive and spread that positivity so we can make a difference.

What do you think is the best part about being a BIPOC creator? Or what do you enjoy most about being a BIPOC creator?

I think the best part of being a BIPOC creator is to educate my viewers about what they are missing out on. I am Chinese/Japanese and a lot of people have never really tried authentic food from my culture. So when I show them specific dishes they get very surprised that these dishes exist. Prime example is dim sum they never heard of it or of the term. So to me, educating people of my culture's food is a wonderful thing.

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MunchkinDoom

What do you think is the biggest challenge as a BIPOC creator?

The instant judgment we receive from the world due to our appearance is undoubtedly the biggest challenge of a BIPOC creator. No matter how entertaining, skilled, or even supportive we could be, there are people who will never make a choice to experience my content because of what I look like. It's unreal how in an industry where inclusion should be a huge focal point and practiced by many, it's still a huge problem to accept the color of someone's skin. It's as if people actively make a choice to live under a rock in an age where access and education on any and every culture is within reach of our fingertips. If you find yourself asking, "Why don't I see BIPOC creators?" the better question is how have you NOT seen any; have you taken the time to look & engage with any, and if not, WHY NOT? There are also challenges due to the unfair disadvantages & blatant gatekeeping that runs rampant within this industry. That hurdle has seen slow progress, but more can be done to help close the gap.

What do you think is the best part about being a BIPOC creator? Or what do you enjoy most about being a BIPOC creator?

What I love about being a BIPOC creator is that I am simply being myself, but also fostering an environment where other BIPOC creators can come forward and thrive due to the space created by those before them. Being able to show people that talent comes in all forms, shapes, sizes & colors has been a dream. Being backed by companies I adored for years & given chances to represent in a positive way makes me want to do this for as long as I can.

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