A PRODUCT LIFECYCLE APPROACH

We design experiences that people love. Our innovation process brings together superior design, engineering and consumer insights to build a diverse and growing portfolio. We believe we must find ways to make electronics more “cradle to cradle.” A product that is created (from a cradle of materials) should contribute to society over its entire lifecycle, and the materials that form part of that product should be recycled to form inputs for other products at end-of-life. It’s not easy. We believe that if we collectively focus efforts, creativity, and innovation in that direction we can achieve this sooner than we might think.

Approximately half of our annual revenue is generated from products we manufacture in-house. We have more than 30 years of in-house manufacturing experience and provide direct employment to more than 3,500 people. Our manufacturing activities consist primarily of final assembly and testing.  Our governance framework for responsible manufacturing is founded on our commitment to legal compliance, the RBA Code of Conduct and audit compliance and ISO 14001 and OHSAS 18001 international good practice.  

As a Responsible Producer, we monitor evolving stewardship laws for electrical devices, packaging and batteries worldwide. We carry out robust due diligence to understand legal obligations, communicate our expectations to business partners and partner with Producer Responsibility Organizations to provide financial support and enable the development of effective recycling infrastructure.

Since 2010, we have financed recycling of more than 24,000 tonnes of WEEE, almost 2,000 tonnes of batteries and almost 13,000 tonnes of packaging.