We design experiences that people love. Our innovation process brings together superior design, engineering and consumer insights to build a diverse and growing portfolio. We believe we must find ways to make electronics more “cradle to cradle.” A product that is created (from a cradle of materials) should contribute to society over its entire lifecycle, and the materials that form part of that product should be recycled to form inputs for other products at end-of-life. It’s not easy. We believe that if we collectively focus efforts, creativity, and innovation in that direction we can achieve this sooner than we might think.