FocusVision Uses Logitech® HD Webcams to Conduct Online Focus Groups
FocusVision is a leading global provider of live video transmission, analysis, and archive solutions for the qualitative market research industry. FocusVision now relies on Logitech webcams to provide reliable high-definition video and sound for its research clients.
Logitech HD Webcam
“We send each participant a Logitech HD Webcam to give them full two-way audio and video capabilities. They enjoy the benefits of visual contact for real-time, face-to-face exchange while our clients experience clear audio and video observation of their research.”
Director of Marketing, FocusVision Worldwide
Gathering consumers at research facilities for focus groups isn’t always feasible; marketers need options that provide efficient, cost-effective ways to engage with hard to reach respondents. FocusVision faced the challenge of enabling remote focus group participation. They also needed to improve the quality and reliability of video and audio recording for clients and respondents.
LOGITECH HD WEBCAM
FocusVision sends thousands of Logitech HD Webcams to research participants worldwide and uses Logitech cameras internally. Logitech webcams feature Logitech Fluid Crystal Technology for smoother, sharper, clearer video that makes viewing and reviewing interviews and focus groups easier.The Logitech HD Webcams enable market research clients to conduct remote and online focus groups with high-quality video and audio for efficient transmission, analysis, and archiving of content.
HIGH QUALITY AUDIO AND VIDEO RECORDING
FocusVision can now create an in-person experience for hard-to-reach study participants. Logitech webcams are finely tuned -- from the lens stack to the frame rate to the color saturation ratio -- so video calls are natural, without artificial color, annoying choppiness, pixelation, or other frustrations. FocusVision relies on Logitech’s high-quality streaming video services to enable easier review and analysis of recorded focus group sessions for their clients.
CREATES AN IN-ROOM EXPERIENCE FOR REMOTE ATTENDEES
Ideal for on-the-go professionals with a compact, foldable, 360° swivel design
Business webcam with a wide field of view and HD digital zoom
Affordable 1080p HD webcam with integrated privacy shade
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