Browser not supported

IE8/IE9/IE10 is no longer a supported browser. Please use a more current browser to view our site.

Case Study

FOCUSVISION

FocusVision enables clients to conduct online focus groups around the world with Logitech® HD webcams.

Woman in video conference at her desk
OVERVIEW

FocusVision is a leading global provider of live video transmission, analysis, and archive solutions for the qualitative market research industry. FocusVision now relies on Logitech webcams to provide reliable high-definition video and sound for its research clients.

FocusVision logo

INDUSTRY
Technology/Professional Services

LOCATION
Stamford, CT

SOLUTIONS
Logitech HD Webcam

“We send each participant a Logitech HD Webcam to give them full two-way audio and video capabilities. They enjoy the benefits of visual contact for real-time, face-to-face exchange while our clients experience clear audio and video observation of their research.”

Timothy Lynch
Director of Marketing, FocusVision Worldwide

CHALLENGE

Gathering consumers at research facilities for focus groups isn’t always feasible; marketers need options that provide efficient, cost-effective ways to engage with hard to reach respondents. FocusVision faced the challenge of enabling remote focus group participation. They also needed to improve the quality and reliability of video and audio recording for clients and respondents.

Logitech HD webcam product image

LOGITECH HD WEBCAM

SOLUTION

FocusVision sends thousands of Logitech HD Webcams to research participants worldwide and uses Logitech cameras internally. Logitech webcams feature Logitech Fluid Crystal Technology for smoother, sharper, clearer video that makes viewing and reviewing interviews and focus groups easier.The Logitech HD Webcams enable market research clients to conduct remote and online focus groups with high-quality video and audio for efficient transmission, analysis, and archiving of content. 

Illustration of high quality video

HIGH QUALITY AUDIO AND VIDEO RECORDING

RESULT

FocusVision can now create an in-person experience for hard-to-reach study participants. Logitech webcams are finely tuned -- from the lens stack to the frame rate to the color saturation ratio -- so video calls are natural, without artificial color, annoying choppiness, pixelation, or other frustrations. FocusVision relies on Logitech’s high-quality streaming video services to enable easier review and analysis of recorded focus group sessions for their clients.

Illustration of two people meeting vie web conferencing.

CREATES AN IN-ROOM EXPERIENCE FOR REMOTE ATTENDEES

Recommended Products

Logitech B525 product image
Logitech B525

Ideal for on-the-go professionals with a compact, foldable, 360° swivel design

Logitech C930 product image
LOGITECH C930E

Business webcam with a wide field of view and HD digital zoom

Logitech C925e product image
LOGITECH C925e

Affordable 1080p HD webcam with integrated privacy shade

You May Also Be Interested In

Women using headset to video conference
Whitepaper: Choosing the Right Headset for Business Use

Read this Frost & Sullivan whitepaper to learn how headsets designed for business are improving the meeting experience with better audio and voice quality.

people meeting in a small room
Case Study: European School of Management and Technology

Check out this case study to see how the European School of Management and Technology (ESMT) is using Logitech with Skype for Business.

Product Review: Logitech BRIO Evaluated by Wainhouse Research

Read a product review of Logitech BRIO. Wainhouse Research says that Logitech has “really upped the ante” with the BRIO webcam with 4K HDR video & digital zoom.

VIDEO CONFERENCING FOR EVERY SPACE.

Find out more about how Logitech video collaboration products

perform in a business environment.