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Case Study

THE ENDERLE GROUP

The Enderle Group uses ConferenceCam Connect to create its own broadcast studio.

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OVERVIEW

The Enderle Group, a forward-looking emerging technology advisory firm, has made its name guiding companies and consumers on everything from consumer electronics to business technology. At the helm is Rob Enderle, the boutique firm’s principal analyst with over three decades of experience in emerging technologies. With the standardization on Logitech ConferenceCam Connect, The Enderle Group was able to create its own broadcast studio.

Enderle Group logo

INDUSTRY
Technology

LOCATION
Bend, OR

SOLUTIONS
Logitech ConferenceCam Connect

“I made ConferenceCam Connect my ‘Product of the Week’ because it saved my butt.”

Rob Enderle
Principal Analyst, Enderle Group

CHALLENGE

Rob Enderle of The Enderle Group faced the challenge of staying in the mix after moving from Silicon Valley to a rural part of the Pacific Northwest. Most pressing was his need to make regular TV appearances, nearly impossible given that he no longer had a close-by studio. He needed a solution that would allow him to make 5-minute TV appearances more cost effectively than traveling to studios based in densely populated areas far from his new office in the country.

Logitech Connect product image

LOGITECH CONNECT

SOLUTION

The Enderle Group selected the sleek, compact, all-in-one ConferenceCam Connect to conduct TV appearances from the office. The ConferenceCam Connect is portable and very high quality. After using ConferenceCam Connect in their studio, The Enderle Group named it “Product of the Week” for its high quality, simplicity, and portability.

Illustration of person running with brief case.

PORTABILITY FOR MEETINGS ON THE GO

RESULT

Logitech ConferenceCam Connect provides high-quality audio and video that meet CNBC’s exacting broadcast standards. The Enderle Group was able to transform their office into a TV studio, reducing the need to travel, which translated to time and money savings. What’s more, the ConferenceCam Connect doesn’t require loading software or consulting an IT administrator before it’s up and running.

Illustration of scale

COMBINES EASE OF USE AND COST EFFICIENCY

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