A PRODUCT LIFECYCLE APPROACH

To achieve design excellence, we need to consider more than just how a product looks and feels. We consider far-reaching environmental impacts across the full lifecycle of our products.

THINKING END-TO-END

We evaluate potential environmental impacts at every stage of product development—from material and design choices, to manufacturing, to customer satisfaction and end-of-life recycling. As our product portfolio grows, we identify drivers of environmental impact and interactions, and identify consumer behaviors.

RESPONSIBLE PRODUCTS

RESPONSIBLE PRODUCTS

We design experiences that people love. Our innovation process brings together superior design, engineering and consumer insights to build a diverse and growing portfolio. We believe we must find ways to make electronics more “cradle to cradle.” A product that is created (from a cradle of materials) should contribute to society over its entire lifecycle, and the materials that form part of that product should be recycled to form inputs for other products at end-of-life. It’s not easy. We believe that if we collectively focus efforts, creativity, and innovation in that direction we can achieve this sooner than we might think.

RESPONSIBLE PACKAGING

RESPONSIBLE PACKAGING

Well-designed packaging is key to the product experience - it ensures that out-of-box set-up is seamless and that products are well protected. Good packaging also means environmentally sustainable packaging, so we are constantly innovating to reduce the environmental impact of our designs by reducing weight, maximising the use of renewable resources and ensuring the recyclability of our materials. We draw on international practice to deliver consistently lower impact packaging - and we are in this for the long run.

RESPONSIBLE MANUFACTURING

RESPONSIBLE MANUFACTURING

Approximately half of our annual revenue is generated from products we manufacture in-house. We have more than 30 years of in-house manufacturing experience and provide direct employment to more than 3,500 people. Our manufacturing activities consist primarily of final assembly and testing.  Our governance framework for responsible manufacturing is founded on our commitment to legal compliance, the RBA Code of Conduct and audit compliance and ISO 14001 and OHSAS 18001 international good practice.  

ENERGY AND GREENHOUSE GASES

ENERGY AND GREENHOUSE GASES

Climate change caused by human activity is one of the biggest challenges of our generation. The scale of action required is no longer about the individual but how we can collectively make a difference.

This year, and for the first time, the carbon footprint of our manufacturing facility has been reduced to net zero carbon emissions, through the purchase of renewable electricity and carbon offsets. As part of our commitment to climate action, we will maintain this CarbonNeutral® status year-on-year, going forward and purchase 100% of our manufacturing electricity from renewable energy sources.

RECYCLING

RECYCLING

As a Responsible Producer, we monitor evolving stewardship laws for electrical devices, packaging and batteries worldwide. We carry out robust due diligence to understand legal obligations, communicate our expectations to business partners and partner with Producer Responsibility Organisations to provide financial support and enable the development of effective recycling infrastructure.

Since 2010, we have financed recycling of more than 24,000 tonnes of WEEE, almost 2,000 tonnes of batteries and almost 13,000 tonnes of packaging.

"We want to make sustainability pervasive across all our activities and a reflection of our culture. We are reimagining how we source, manufacture, distribute and recycle, to positively improve the carbon, toxicity, circularity and social impact of our operations."


Prakash Arunkundrum
Head of Global Operations