It’s an ideal light source for photo and video
Why? Because the origin of the light is so close to the camera lens, there are very few shadows. (That’s a good thing.) They’re also great at picking up details in photos, whether you’re shooting fashion, food, or makeup tutorials. Plus, they can capture color with great vibrance.
Depending on what color temperature you want, you can adjust it to mimic natural daylight so the light will look natural and true to color. (We’ll dive more into color temperature in a bit.)